About us
Rui and Joana share a common passion for tourism and travelling. They decided to join forces and Hidden Routes was born, a business operating in the tourism area, dedicated to personalised tours, minivan adventures, and experiences in Porto and the North of Portugal. With a casual and flexible approach, we guarantee authentic and memorable journeys. We stand out by our passion and local knowledge of our cities.
Mission, Vision and Values
Our mission is to provide our customers with the best tourism experience, taking them along hidden routes (without forgetting the highlights!) just as if we were local friends showing them Portugal's treasures.
Our vision is to strengthen our presence in the tourism area in Portugal, expanding the areas we work and diversifying our offer.
Our values are commitment, professionalism, openness, flexibility, and warmth.
Our Team
Hidden Routes is made of people passionate about tourism, dedicated to showing the best that Portugal has to offer to its valuable guests. Meet Rui and Joana below.
Rui Sousa
Rui was born in Porto, he enjoys meeting new people and showing them the wonders of his city. He his an experienced tour guide, loves languages and also works as a translator. In his free time, he loves watching movies and hanging out with family and friends.
Joana Martins
Joana was born in Porto and she is a certified tourism driver, loves the mountains and the interior areas of Portugal. She loves fado, bossa nova and animals in general, but particularly bunnies. She is a free soul and mother of a baby girl.
Allow us to show you our Routes
“Rui gave us a great morning tour of Porto complete with coffee and stops off the beaten path. Was a wonderful way to start our Porto adventure. He also went out of his way to help us with recommendations for the rest of our trip to Portugal. Highly recommend spending the morning with him to get a feel for Porto and an understanding of its history. Thanks Rui for a wonderful time!” - Nathan